Sunday, December 11, 2016


Any businesses, big or small, established or newly built need services of a graphic designer. Your banners, company logo, letterheads, icons and other design elements play a significant role in the branding and marketing strategy of your company. These graphic elements represent your company and become the symbol the customers associate your product or service with.

We often think that designing a logo or banner is just an easy task just like putting some picture then you put some text and splash it with colors. If you think that way too, you are absolutely wrong! A good and effective graphic design requires a creative expert. If you want a logo or banner that can create impact among your potential costumer, then you need a good graphic designer. A good graphic designer is skilled and knowledgeable as to the best approaches to connect your products or services to your potential customers. Steve Jobs once said, “Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.’” Hiring a graphic designer may sounds expensive but in the long run, you would gain from it several folds.

Here are some practical tips why you need to hire a graphic designer:
  1. 1.       Saves you lot of time
  2. As a business owner or manager you already have enough work that keeps you busy. Obviously, you don’t have a time to brainstorm the design or actually create it. If you are not adept in using graphic editing software it will take much of your time trying to figure out how to produce quality graphic. By hiring professional graphic designer Rockingham you could focus on your job as manager and leave the designing to the expert. Expert graphic designer can make your ideas into life quicker, and would leave free to do what you do best.
  3. 2.       Saves you money
  4. Hiring graphic is not really that expensive as you think. There are many graphicdesigner Rockingham that provide affordable services. If you factor in the time you save and the cost of printing, you will end up saving lot of money. Take note that printers take extra charge for designs that is not “clean.”  
  5. 3.       They make things pretty things work
  6. The marketing guru, the great Steve Jobs once said, “Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.’” Your logo or your banner should not only look pretty but it should be able to do its job, which is to communicate with the potential customer. Graphic designer do not just make pretty designs but they can produce pretty designs that converts.
  7. Graphic design plays a significant role in establishing your presence in the market. One should not underestimate its power in helping you achieve your goal in business world. 

Sunday, December 4, 2016

Things To Consider When Designing A Company Logo

Your company logo is the face that represents your company to the world. If you are to present your face to the world how would you want it to be? Would you want show solid and dependable image? Or would you want to it be playful and fun? Simple? Colorful? However you want it done, just remember that your logo should represents the culture, values and principles of your company.
Your company logo is one of the important factors in your marketing strategy. A logo is something that can make or break a business marketing strategy. Most of the time a mistake on that area would result to a rebranding. Rebranding is not an easy task it would require a great deal of resources, especially in terms of human and financial resources. To avoid that colossal mistake here are some points that you need to take into consideration when choosing a logo for your company.
1.       Size. Yes, in terms of logo design, size does matter. Use a logo design that would look good both in huge and small platforms. A graphic designer Rockingham that is expert in logo design should be able create a design that would look good in huge billboards as well as in tiny business cards. A good logo design should be recognizable even in small sizes, that it can be perfectly fitted to business cards or in small mobile phone screens.
2.       Design. Designing a company logo is tough decision. One should understand what are values and principles a company wanted to convey. In general, the purpose of a logo is to suggest some information about the company. For instance, an engineering company tend to have a logo with angular lines to convey precision and speed. On other hand, a service-oriented company would opt to have logo with round design that suggests trust and a sense of service. Logo has only few seconds to tell a story your company want to convey to customers, thus, creating one "can be sometimes the most difficult phase of branding."
3.       Coherence. Your logo must express the idea of consistency. The image, color, text and other elements should work together in telling the message your logo wants to express.  You cannot simply put an image here and there then add some lines and text in different colors and called it a logo. A well-made logo suggests a degree of professionalism and competence, that each of its elements implies logical unity in telling a story you wanted communicate.


Getting a logo that would represent your company to the world is an important decision. It is imperative that you a hire a logo design Rockingham expert that could bring your idea to life.