Your company logo is the face that
represents your company to the world. If you are to present your face to the
world how would you want it to be? Would you want show solid and dependable
image? Or would you want to it be playful and fun? Simple? Colorful? However
you want it done, just remember that your logo should represents the culture,
values and principles of your company.
Your company logo is one of the important
factors in your marketing strategy. A logo is something that can make or break
a business marketing strategy. Most of the time a mistake on that area would
result to a rebranding. Rebranding is not an easy task it would require a great
deal of resources, especially in terms of human and financial resources. To
avoid that colossal mistake here are some points that you need to take into
consideration when choosing a logo for your company.
1.
Size. Yes, in terms of logo design, size
does matter. Use a logo design that would look good both in huge and small
platforms. A graphic designer Rockingham that is expert in logo design should be able
create a design that would look good in huge billboards as well as in tiny
business cards. A good logo design should be
recognizable even in small sizes, that it can be perfectly fitted to business
cards or in small mobile phone screens.
2.
Design. Designing a company logo is
tough decision. One should understand what are values and principles a company
wanted to convey. In general, the purpose of a logo is to suggest some
information about the company. For instance, an engineering company tend to
have a logo with angular lines to convey precision and speed. On other hand, a
service-oriented company would opt to have logo with round design that suggests
trust and a sense of service. Logo has only few seconds to tell a story your
company want to convey to customers, thus, creating one "can be sometimes
the most difficult phase of branding."
3.
Coherence. Your logo must express the
idea of consistency. The image, color, text and other elements should work
together in telling the message your logo wants to express. You cannot simply put an image here and there
then add some lines and text in different colors and called it a logo. A well-made
logo suggests a degree of professionalism and competence, that each of its
elements implies logical unity in telling a story you wanted communicate.
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ReplyDeleteLogo Design Manchester
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